This static square ad uses a list of 90s pop culture icons to contrast outdated habits with modern skincare, positioning the product as an essential upgrade.
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This Retinol Complex ad creative leverages a shared generational experience to stop the scroll and immediately build rapport. By framing the brand as a modern evolution for users who grew up with 90s icons, the ad creates an instant sense of familiarity and relevance that traditional product-only shots often lack.
This approach works because it shifts the focus from product specifications to the consumer identity, which for many skincare brands is a powerful differentiator. You can use Promer AI to test how different cultural touchpoints or nostalgic hooks resonate with your specific target age groups in your own product campaigns.
Nostalgia is a powerful emotional trigger that can instantly humanize a technical skincare product by placing it in the context of the user's personal history.
Pro tip
When using nostalgia, ensure the items listed are highly specific to a single demographic to avoid diluting your message. Test two versions of the list—one targeting the 'older millennial' and one slightly younger—to see which hook drives better conversion for your product category.
Promer helps you find the pattern, adapt it to your product, and create your own version in minutes.
