An interactive maze puzzle featuring a liquid lipstick tube centered as the goal of the path.
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This creative leverages the psychological appeal of puzzles to disrupt typical social feeds, positioning the liquid lipstick as the primary reward. By forcing the viewer to trace the path to the product, the brand creates a high-engagement interactive moment that shifts passive scrolling into active participation.
For most ecommerce teams, gamification is a proven way to increase dwell time on a static asset. With Promer AI, you can systematically adapt this engagement-first approach to your own product range, ensuring your visual hierarchy consistently leads the eye toward your core product offering.
The most effective visual hooks transform a standard product image into an active challenge for the user to solve.
Pro tip
When using gamified ads for a liquid lipstick or similar beauty product, ensure the path isn't too difficult to solve in under three seconds. The goal is to create a quick sense of accomplishment, not to frustrate the potential customer before they even view your CTA.
Promer helps you find the pattern, adapt it to your product, and create your own version in minutes.
