ABOUT PROMER

The hardest merchant problem:making people want it.

A store can be fast, localised and profitable and still sell nothing. Promer solves demand.

The Promer team at the FireGroup teambuilding retreat
founded
2016
merchants worldwide
650K+
countries
175+
e-commerce products
15+
The Promer team at ShopX 2026, The Future of AI-native Ecommerce

OUR STORY

It started with one merchant problem.Then another.

In 2016, five of us started building apps for Shopify stores. Merchants wrote to us every day, we solved what they asked for, and each product taught us something new about what it takes to run an online business.

The store looked good.

The product was good. Nobody was seeing it.

That was the one problem no app of ours had solved. Great ads still needed a budget, an agency and a lot of luck. Promer is our answer, and it carries everything the last decade taught us about why people buy.

OUR JOURNEY

From one app to anecosystem for merchants.

Install worldwide
2M+
Merchants reviews
23,000+

Official partners of Shopify, Amazon, Google, Meta, Tiktok, BigCommerce, WooCommerce

  1. The five founders working together in the first FireGroup office

    2015

    Five people. One idea.

    We started with a small team of five, united by a shared belief in building tools that truly help merchants.

  2. Ali ReviewsBuilt for Shopify

    2017

    Ali Reviews launches.

    Product reviews and social proof for stores that need buyers to believe them.

    4,8Rating on Shopify
  3. ZopiBuilt for Shopify

    2018

    Zopi ships. Top 30 Shopify developers.

    One-click product import from AliExpress, Temu and CJ.

  4. TranscyBuilt for Shopify

    2020

    Transcy helps merchants sell globally.

    Translation and currency for merchants selling across borders.

    250,000+BRANDS
  5. TrueProfitBuilt for Shopify

    2021

    TrueProfit joins the family.

    Net profit analytics. Real margins, not revenue dashboards.

    4,9LEADING PROFIT CALCULATOR ON SHOPIFY
  6. OneMobileBuilt for Shopify

    2023

    OneMobile launches.

    No-code mobile app builder with a drag and drop editor.

    8,500+ORGANISATIONS

2026

Promer arrives.

Ads that make people notice, want, trust and act, built from your product page.

SPOTLIGHTON THE SHOPIFY APP STORE
Promer

Make peoplewantwhat you sell.

RECOGNITION

The work got notice

Recognised by industry bodies, platform partners and our own people.

  • ASIA PACIFIC ENTERPRISE AWARDS 2023

    Fast Enterprise Award

    For rapid growth in revenue, market share and brand recognition.

  • VIETNAM DIGITAL TECHNOLOGY

    Top 10 Companies

    National recognition for leading technology companies in Vietnam.

  • SHOPIFY

    Built for Shopify

    The highest quality standard an app can reach on the platform.

  • GREAT PLACE TO WORK

    Certified workplace

    Awarded on what our own people say about working here.

  • SHOPIFY APAC 2025

    Best in APAC Commerce Coach

    For helping new merchants get started and grow on Shopify.

  • ITVIEC

    Vietnam Best IT Companies

    Top 30 for culture, benefits, working environment and training.

Lê Nguyễn Anh Khoa at Shopify Unite Melbourne 2022
For merchants, always.

A NOTE FROM OUR FOUNDER

Before we built for merchants.I was one.

I spent two years running my own online business. Alone behind a laptop, trying to sell to the world with nothing but ambition. Selling was doable. Scaling with limited time, people and money was the real challenge.

Nine years ago I stopped selling and started building. With FireGroup we grew into a portfolio of 15 ecommerce products, from Ali Reviews and Transcy to TrueProfit and OneMobile, now trusted by more than 650,000 merchants. But we were helping merchants survive, not win.

Then AI arrived. For the first time I saw a future where a small merchant could compete with the biggest brands, where someone with no marketing background could launch campaigns that outperform agencies.

We started Promer to give every online merchant, no matter how small, the AI superpowers they need to grow, compete and thrive.

Lê Nguyễn Anh Khoa's handwritten signature
Lê Nguyễn Anh Khoa

Lê Nguyễn Anh Khoa

CEO & Founder

WHERE THE NAME COMES FROM

PROMETHEUS

The titan who gave people fire did not hand over light, he handed over progress. AI is this decade's fire, and merchants should be the ones holding it.

PROmpt

The language that turns an idea into a finished ad.

MERchants

The only people we have ever built for.

OUR PEOPLE

Builders. Problem solvers.Merchants at heart.

More than 200 people across Da Nang, Ho Chi Minh City and Singapore, all building for the same merchants.

See what we built
  • Promer engineers gathered around a demo at an internal showcase
  • The team at a Shopify Editions watch party
  • The slide in the Da Nang headquarters atrium
  • The FireGroup year-end party on stage
  • The team at the Third Global Digital Trade Expo
  • The FireGroup unicorn sculpture in the office lobby
  • HEADQUARTERS

    Ho Chi Minh City

    F3, Pearl Plaza, 561A Dien Bien Phu St, Thanh My Tay Ward, Ho Chi Minh City, Vietnam
  • OFFICE

    Da Nang

    F10H, 2 Quang Trung St, Hai Chau, Da Nang City, Vietnam
  • OFFICE

    Singapore

    68 Circular Road, #02-01, Singapore (049422)

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