Hi there.
Most people don't read "About" pages.
So the fact that you're here? That already makes you our kind of person.
We're Promer, a team building AI for e-commerce with a bold goal:
To help merchants scale without burning out.
Let us show you what we mean.
Promer is where merchants meet AI
A place built not just for selling, but for scaling with less noise and more clarity.
A Real Need
A Simple Start
We didn't set out to build a product.
We started by solving real merchant problems.
From long hours rewriting product pages to guessing why sales dropped,
we lived that life.
So we asked: What if AI could take over the parts that drain us and leave us with the parts that matter?
Not Another AI Tool
We didn't want to build another generic AI image generator.
Most ecommerce advertisers don't struggle with creating images.
They struggle with:
- finding new angles
- refreshing creatives
- understanding what actually works
- creating ads consistently at scale
That's why Promer combines creative intelligence, market context, and AI-powered workflows into one system.
Built for Impact,
Not Hype
We've spent nearly a decade building apps for over 450,000 merchants.
This isn't our first product. But it's our boldest.
Because merchants today don't need more software.
They need real breakthroughs, faster audits, better copy, content that works, and time to breathe.
Our Belief
We believe merchants deserve to grow without burning out.
That AI isn't about replacing humans. It's about unlocking what humans couldn't do alone.
That doing less shouldn't feel like a compromise.
That the best tools should feel invisible, but make a real difference.
Why "Promer"?
Promer started with a simple belief:
small merchants deserve real power.
We took inspiration from Prometheus, the titan who gave fire to humanity.
He didn't just offer light. He sparked progress.
That same spirit drives us.
"Promer" blends two ideas:
Prompt
, the language we use to guide AI.Professional Merchants
, the people we build for.Promer is where these worlds meet.
Where AI helps merchants scale, sell better, and unlock what's next.
A Team with Skin in the Game
We're product builders, growth hackers, writers, and designers. All in on e-commerce.
We've worked across hundreds of store types, ad accounts, email campaigns, and content audits.
Now we're building the app we always wished we had, with everything we've learned.
A Note from Our Founder
Most people don't realize how hard it is to run an online business until they try.
Whether you're launching your first product or running a growing brand, the struggle is real.
I've been there. Alone, behind a laptop, trying to sell products to the world with nothing but ambition and a dream. Two years into dropshipping, I had learned one thing.
E-commerce is full of potential, but it's rarely a level playing field.
Yes, the internet opened doors. It let me, just one person in Vietnam, ship to customers across the globe. It paid my rent. It gave me hope.
But behind every sale was exhaustion. Behind every "order complete" notification was another night without sleep. Selling was doable. Scaling with limited time, people, and resources? That was the real challenge.
That's when I knew. Someone had to build the tools that empower the little guy.
Nine years ago, I stopped selling and started building. With FireGroup, we created products like Ali Reviews, Transcy, Zopi, TrueProfit and OneMobile. These tools have helped more than 450,000 merchants run more efficient businesses. Our team grew from 5 to 250 people. But something was still missing.
We were helping merchants survive, not win.
We had built good tools. But good wasn't enough.
Then AI arrived.
Not as hype. As hope.
For the first time, I saw a future where a small merchant could compete with the biggest brands. Where someone with zero marketing background could launch campaigns that outperform agencies. Where content, design, and insights, things that used to take time and money, could now be done in seconds, powered by AI.
And that's why we created Promer.
Promer is not just another tool. It is a belief.
A belief that the future of eCommerce doesn't belong to the biggest companies. It belongs to those with the courage to dream, to build, to sell, and now, to scale with the power of AI.
We started Promer in September 2024 with one mission.
To give every online merchant, no matter how small, the AI superpowers they need to grow, compete, and thrive.
Because we've been in their shoes. And we believe they deserve better.
And with Promer, that future starts now.
Lê Nguyễn Anh Khoa
CEO & Founder