Matt Wilpers' Evening Routine

A square ad creative featuring an influencer demonstrating a full skincare product routine alongside a clear list of benefits.

Ad Details

Style: Feature & Benefit
Format: 1:1
Industry: Cosmetic
Platforms: Instagram · Facebook
Language: English

Cosmetic
Skincare
Face Wash
split-screen layout
minimalist aesthetic
1:1

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Why this ad works

This face wash ad creative leverages the power of social proof by aligning a trusted figure with a clear, step-by-step evening routine. By combining an influencer image with a concise product list, the design forces immediate cognitive association between a recognizable expert and a complete skincare system.

The winning ingredients

Split-Screen Layout The 1:1 square format balances the personal endorsement on the left with a punchy feature list on the right for balanced visual consumption.
Authority Hook Using a specific persona like Matt Wilpers creates an immediate trust-based hook that signals the routine is legitimate and vetted.
Strategic Color Use The consistent navy and light blue palette reinforces the brand identity while maintaining a clean, medical-grade aesthetic suitable for skincare.

Great ads start from a structured framework that guides the viewer from personal association to product utility.

How to make it yours

Open the AI Ad Clone tool to feed the platform your existing high-performing product assets.
Paste your product URL so the AI can intelligently swap the product imagery, brand color palette, and logo elements.
Refine the copy to match your specific routine, choose your desired aspect ratio, and generate performance variations.

Pro tip

When using routine-based ads, ensure the list of products on the right includes at least one hero item that solves an immediate pain point. This prevents the creative from feeling like an overwhelming catalog and focuses the user on the primary conversion driver.