A split-screen ad creative displaying a customer alongside a tiered promotional offer for a range of face serum bottles.

EOFY Sale: Buy More Save More

A split-screen ad creative displaying a customer alongside a tiered promotional offer for a range of face serum bottles.

Ad Details
Style
Offer & Sale
Format
1:1
Industry
Cosmetic
Platforms
Facebook · Instagram
Language
English
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Why this ad works

This face serum ad creative effectively leverages a split-screen layout to pair a human element with a clear value proposition. By contrasting an approachable portrait with structured pricing, it creates a direct path from social proof to purchase intent that minimizes friction for the shopper. High-volume, incentive-based messaging is a proven strategy for increasing average order value during seasonal sales events.

For most ecommerce teams, clear, tiered discount messaging helps customers visualize savings on daily essentials. Using Promer AI allows brands to replicate this split-screen architecture while ensuring the product imagery and color palette align perfectly with their own branding, which is essential for maintaining trust when presenting aggressive sale offers.

The winning ingredients

  • Tiered Discount Structure The ad explicitly maps out 20%, 30%, and 40% discount tiers for increasing order quantities to boost average basket size.
  • Split Screen Layout Using a 1:1 ratio, the creative balances a relatable, expressive human portrait with the clinical, organized product offers on the right side.
  • Minimalist Design The high-contrast use of clean white backgrounds and black typography ensures the promotional message remains legible on mobile feeds.
Great ads start from an idea, a feeling, or a structure, not a blank design.

How to make it yours

  1. Launch the AI Ad Clone tool to feed the structure of this high-performing template into your workspace.
  2. Paste your product URL so the AI can automatically swap the original items for your own face serum or beauty products, updating the brand colors and logo.
  3. Rewrite the offer copy to match your current sales campaign, select your preferred aspect ratio, and generate multiple variations for A/B testing.

Pro tip

When running tiered 'Buy More Save More' offers, ensure your exclusion criteria like 'excludes pre-made bundles' is clearly visible to avoid customer service friction. Keep the creative centered on the benefit of the savings rather than just the product features to maintain urgency.

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Face Serum Ad Creative: EOFS Strategy Breakdown