A vertical 9:16 ad featuring a collagen supplement pouch and drink glass against a soft pink sky background, highlighting a bold claim with a strike-through effect.
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This collagen drink ad creative succeeds by leveraging a bold, contrarian hook that stops the scroll by challenging a common beauty industry norm. By visually striking out 'Botox' and replacing the implied value with a natural, daily supplement, the ad creates an immediate 'pattern interrupt' that makes users stop and wonder about the alternative.
Such high-converting strategies effectively pivot consumer attention from invasive procedures to approachable daily habits. You can model this structure using Promer AI to swap the product and refine your own bold claims to match your brand's unique value proposition, keeping the focus on your product's specific benefit rather than generic industry buzzwords.
Great ads start from an idea, a feeling, or a structure, rather than a blank design.
Pro tip
When using a strikethrough hook, ensure your alternative solution is clearly defined in the sub-headline to avoid user confusion. The goal is to create a moment of curiosity, not a feeling of being misled, which helps maintain higher landing page conversion rates.
Promer helps you find the pattern, adapt it to your product, and create your own version in minutes.
