
A square-ratio ad creative featuring a product jar of collagen protein with a bold value proposition focused on skin health.
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This collagen protein ad creative succeeds because it immediately anchors the user's desire—younger skin—with high-volume social proof. By positioning the product as the gateway to beauty through 13,000+ positive reviews, the ad builds instant consumer trust before the user even reads the product details. The bold, contrasting color palette ensures the ad remains visible in competitive social feeds, while the torn-paper effect adds a tactile, human quality to the digital image. For most brands, leveraging specific customer numbers is a proven tactic for increasing click-through rates in the health and wellness sector. Using a platform like Promer AI allows performance marketers to extract these winning structures and apply them to their own inventory without relying on generic design assets.
A winning ad is anchored in a clear, specific customer benefit and verified by the weight of existing social proof.
Pro tip
When using social proof in your ad creative, always ensure the numbers are clearly visible and contrast against the background to avoid being skipped during scrolling. Test variations where you switch the social proof label from 'reviews' to 'customers served' to see which messaging resonates more effectively with your specific segment.
Promer helps you find the pattern, adapt it to your product, and create your own version in minutes.