A split-screen, 1:1 format ad asking users how they spend their spring, featuring iced coffee products for active and relaxed lifestyles.
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The iced coffee ad uses an interactive, split-screen poll to bridge the gap between product variety and customer lifestyle. By aligning the product with specific seasonal moments, the brand fosters immediate user identification, encouraging engagement through simple choices. This 'Us vs. Them' framing creates a low-friction interaction that increases dwell time and signals user preference to the algorithm.
For most ecommerce teams, this structure effectively turns a passive viewing experience into an active participation event. You can leverage Promer AI to analyze high-performing engagement structures like this to ensure your visuals and copy remain tightly coupled with your specific customer segments, rather than relying on generic product shots.
Great ads start from an idea, a feeling, or a structure, not a blank design.
Pro tip
Instead of just polling for general activities, try polling on specific micro-use cases for your product, such as morning routine vs. afternoon pick-me-up. This deepens the relevance of the ad to your specific customer's daily journey.
Promer helps you find the pattern, adapt it to your product, and create your own version in minutes.
