This static square ad displays a bottle of Ultra Smoothing Shampoo alongside prominent text highlighting a 27% increase in hair smoothness and softness.
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This Ultra Smoothing Shampoo ad creative succeeds by leveraging a clear, data-driven hook that anchors the brand's efficacy in clinical proof. By pairing the specific '27% more smooth' statistic with a minimalist product shot, the ad establishes immediate professional credibility, which is essential for beauty products aiming to build consumer trust quickly.
This approach works for any product category where performance claims can be quantified, as it replaces subjective marketing fluff with objective evidence. For most ecommerce teams, using Promer AI to replicate this structured hierarchy—placing the core value proposition at the top—ensures that the brand promise is communicated before the user loses interest during a scroll.
Great ads are built on the foundation of a singular, defensible claim presented in a way that respects the viewer's time.
Pro tip
When using percentage-based claims, ensure your legal or clinical disclaimer is present at the bottom of the ad, just like in this example. This not only builds trust through transparency but also adds a layer of professional legitimacy that often increases click-through rates.
Promer helps you find the pattern, adapt it to your product, and create your own version in minutes.
