A vertical 9:16 ad creative for a dog supplement brand that uses a playful hidden-object visual of tennis balls buried in parsley to attract pet owners.
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This dog supplement ad creative uses a high-contrast hidden-object strategy to stop the scroll. By burying the brand's signature blue tennis balls within vibrant green parsley, the brand leverages visual curiosity to bridge the gap between pet lifestyle and product efficacy in a way that feels organic and non-intrusive. The layout rewards the user's attention with a direct discount offer, maintaining the playful tone while clearly stating the value proposition to the audience.
In most cases, performance marketers find that ads using familiar pet-centric imagery, like the tennis ball used here, perform better than clinical or purely functional product shots. You can replicate this pattern of curiosity-based hooks using Promer AI to maintain brand consistency while testing different visual metaphors that align with your specific product category. This approach ensures your ad stands out in a crowded social feed by appealing to the emotions of pet owners first.
Great ads start from an idea, a feeling, or a structure, not a blank design.
Pro tip
To iterate on this hidden-object hook, test different items that your target audience's pets interact with daily—not just toys. Using seasonal items or specific breed-related props can help sharpen the creative's relevance to your core customer segment.
Promer helps you find the pattern, adapt it to your product, and create your own version in minutes.
