A man in a grocery aisle chases two animated, anthropomorphic bags of potato chips that are running away on tiny legs.
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This ad works by using unexpected humor and motion to disrupt the typical grocery store experience. By turning the potato chips into sentient, running characters, the brand creates an instant emotional connection that feels more like a story than a standard product showcase, successfully pulling the viewer out of their scroll with an absurd, high-energy scene.
Building ads that center on the product as a character is a proven way to differentiate in crowded categories. When you use Promer AI to analyze these narrative structures, you can test how personification affects engagement for your own goods. Typically, human-centric or animated product ads perform better when they maintain a consistent, lighthearted tone that aligns with your brand identity.
Great ads start from an idea, a feeling, or a structure, rather than a blank design.
Pro tip
Focus on the 'why' of the chase. When applying this hook to your own products, ensure the reason the item is running away is tied to its core benefit, like being incredibly delicious or in high demand.
Promer helps you find the pattern, adapt it to your product, and create your own version in minutes.
