This ad uses a four-quadrant diagnostic grid to help customers identify their specific skin issues, driving engagement through personal relevance.
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This body lotion ad effectively captures attention by presenting a diagnostic grid that categorizes common skin complaints. By framing the brand as the expert solution to specific skin sensitivities, the ad creates an immediate 'Us and Them' narrative that invites the viewer to self-identify with one of the four scenarios.
This approach works because it forces the viewer to process information through a personal lens rather than just viewing a standard product shot. When using Promer AI, you can replicate this structure to help your customers see themselves in your marketing, which typically leads to higher engagement rates for health and beauty products by shifting the focus from features to direct customer benefits.
Effective advertising starts by meeting the customer in their current state of frustration and offering a clear, empathetic path to resolution.
Pro tip
When creating a diagnostic grid, make sure your icons and text are large enough to be clear on a small screen. Test different variations of the four problems to see which ones drive the highest click-through rate, as the 'problem' is the most powerful part of your hook.
Promer helps you find the pattern, adapt it to your product, and create your own version in minutes.
