A high-conversion 4:5 vertical ad for a hair serum using prominent percentage-based claims and star-rating badges to validate product efficacy.
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This hair serum ad creative leverages high-trust, quantitative social proof to immediately reduce buyer friction. By anchoring the visual strategy in objective percentage-based claims paired with star ratings, the brand creates a clear perception of clinical validation that appeals to consumers seeking tangible results rather than just brand aesthetics.
This pattern works because it allows potential customers to quickly process value propositions without reading long-form copy. For most ecommerce teams, repeating this structure using Promer AI can help isolate whether specific feature benefits—like frizz control or split end repair—drive higher engagement in your current ad account.
Great ads start from a structured proof-of-concept that maps specific customer desires to measurable product outcomes.
Pro tip
When using quantitative claims in your own ads, ensure you are highlighting the specific problems your customers search for most often. Testing different percentage points against a control version can often reveal which benefit—frizz control vs. hair texture—is the primary driver for your specific demographic.
Promer helps you find the pattern, adapt it to your product, and create your own version in minutes.
