A 9:16 vertical social ad using a direct question to spark debate and drive engagement for a beverage brand.
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This Dr. Pepper ad creative utilizes a direct question hook and casual mood to encourage immediate user participation. By framing the product as a subject of friendly community debate, the ad leverages the psychological principle of social proof and personal preference to stop the scroll.
This simple, low-fidelity aesthetic is often effective for consumer goods because it mimics organic social media content. Using Promer AI allows performance teams to replicate this high-conversion structure by applying their own unique product branding to the same engagement-led, question-based layout.
Great ads start from an idea, a feeling, or a structure, not a blank design.
Pro tip
When using a question hook, ensure the subject is something your audience feels passionate about to maximize comment-section activity. Engagement-focused ads like this typically perform best when the question is simple enough to answer in a split second while scrolling.
Promer helps you find the pattern, adapt it to your product, and create your own version in minutes.
